My responsibilities at Zhik relied heavily on content creation utilising several tools, product photography, motion graphics and video editing, using the adobe suite to create marketing graphics and assets. A strong focus on animated advertisements, landing pages and EDM’s. I directed a season launch video and was instrumental in managing an entire product range E-com product shoot. Great Team and memorable experience in my career.
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From Packaging design, Logo creations and symbols, Illustrator was used to create several high quality vectors.
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Photoshop was my main preference for creating graphics, image editing, cut outs as well as Gif animations and many other applications.
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Product Range Books as well as seasonal brochures were a yearly occurrence and I would often dive into large files to create additions and maintain important company documents.
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Photography was a weekly task in my role, from feature imagery and product photography, all photos were taken with care and intent. Setting up lighting and spraying water in the office studio was always exciting.
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Weekly meetings with the marketing team involved a lot of creative contribution and strategy development. We would discuss key campaign visuals and internal branding tasks.
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During crunch times , when my Senior Designer was focus on other projects, I had to step in to manage projects. examples are (Entire range re shoot 300+ products) ( Season Video campaigns) ( EDM and Marketing campaigns)
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After effects was a primary source of creating video content, with a focus on water effects and quick cut motion graphics. Premier was useful for quick edits of campaign visuals.
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The above programs were used to create and maintain several web assets, Landing pages and campaigns.
